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How to Start a Lash Business: All You Need to Know

This guide is for people with interest on starting a lash business, we'll talk about all the steps to get started. Read on...

by Eniola Samuel
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start a lash business

Do you want to get in on the latest beauty business trend, but don’t know where to start? Or you have thought to start a lash business of your own? Here is all the info you need to know before taking a step to start.

Lashes are hot right now in both fashion and beauty. And for good reason! Lashes make eyes look bigger and brighter, plus they also give your face a contoured look.

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As with any business endeavor, there are costs associated with starting up a lash business. It’s important to know what they are before you go all in.

To help you get started, here are some basic considerations when it comes to starting a lash business.

What You Need to Know

There is some crucial information you need to know before you start a lash business, here they are:

First, you’ll need to get a license if you’re working in an area that requires one. It’s also important to find out the laws in your state regarding the lash application.

Next, purchase supplies for lash business applications. You can get/buy these at any reputable beauty supply store or online. Some of the most common products are eyelash curlers, mascara, false lashes, and adhesive glue.

Now, start creating some branded materials for your business. This can be done through any number of channels including social media where you can create stickers with your logo on them or business cards showing your contact information which you can give to potential clients or hand out at events.

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Finally, consider how you’ll market your new business. If you already have a website, it will be easy.

But if not, you may want to consider planning social media marketing before you start a lash business so people will know about you and will want to book an appointment with you!

Considerations for Starting a Lash Business

The below information will guide you on how to start a lash business with different variables to check out for.

1. Pricing

The cost of the lashes themselves will depend on the type of lashes you want to sell. If you are selling mink lashes, for example, they could cost upwards of $10 per pair.

If you’re making silk or synthetic lashes, they might be much more affordable at around $5 per pair.

2. Marketing

It is important to consider how much your marketing will cost before deciding if this is a viable business opportunity for you.

The marketing expenses could include designing flyers or posters, placing ads in magazines, and purchasing website domains and hosting services.

3. Operating Costs

Your operating costs will depend on where your business is located. If you are in a major metropolitan area like New York City, your monthly rent will be higher than if you were in a rural town in Texas, because there are more people living there who need lash services.

Your electric bill will also vary depending on where you live! The point is that before you consider all the necessary operating costs.

You have to take the location of your business into consideration as well as which type of lash business you are going to start (mink vs silk vs synthetic) because all these factors affect what your monthly costs will be.

How to Get Started on a Budget

If you’re planning to start a lash business on a budget, there are plenty of ways to build your business without breaking the bank.

One way is to start making lashes at home or in your salon. You can use this time to start building up your clientele and find the perfect shade for your lashes.

Another way is to get creative with lash extensions! If you aren’t able to purchase the necessary tools, there are plenty of DIY tutorials that can teach you how to create faux-lash looks using household items like coffee filters and clear hair elastics.

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It also helps if you have an established salon or spa that will allow lash appointments in addition to hair and makeup services.

Building up a clientele takes time, so be patient and do what you can on a budget until your customer base grows enough for more advanced equipment purchases.


If you’ve been planning to start a lash business, now is the perfect time to take the leap and get started with it.

But now that you’ve finalized making the decision to start your own lash business, how do you go about doing it? Here is some quick info to help guide you to make the right decisions.

First and foremost, consider what type of lashes you’re going to offer. Do you want to provide classic lashes, silk lashes, volume lashes, or even individual lashes?

Second, you should consider how much time and money you want to invest in starting your business. You can start with a small budget and see how well your business does before investing more.

Third, it’s important to keep your clientele in mind. Is your clientele mostly comprised of professionals, are they on-trend clients? Or are they natural clients who don’t care about what is on-trend?

As you can see, there are many considerations when deciding to start a lash of lashes business. However, the most important thing is that YOU want to do it.

As long as YOU are happy with the direction of your business then YOU will be successful for sure!

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